Unleash Your Unnecessary Creative

I almost missed my metro stop this morning, I don’t think I’ve ever done that before in my life. I’ve also never wished my commute was longer, but today was an exception. I’ve been casually reading 99U’s book, Manage Your Day-to-Day: Build Your Routine, Find Your Focus & Sharpen Your Creative Mind. which has been filled with great ideas so far. This morning I stumbled across a chapter written by Todd Henry of Accidental Creative. I’ve never heard of Todd or his work but his chapter really drew me in, hence almost missing my metro stop.

Unnecessary Creative

In the chapter Todd uses the term unnecessary creative to describe the times in our lives when we choose to be creative because we want to, not because our boss tells us to. His term clicked with me and here is why.

One of the most annoying things about being a creative person in the corporate world is dealing with demanding requests. I have people come up to me daily asking for the next big creative idea. Every time I stair at them blankly and ask for more time. Creativity doesn’t happen at the drop of the hat. It’s not something you can turn on. There are days when I’m uninspired followed by hours of genius. It’s all a mixed bag really, you can’t predict or force creativity (no matter how hard your boss tries.)

When I get home from the office, the last thing I want to do is force myself to think creatively, but it’s really the best time to do so. Unrestricted from office work, your brain reverts back to creating for the sake of creating. Unleashing your unnecessary creative, trains your brain to think more creatively in life. This includes those times when your boss is staring you down asking for the next big idea.

I’ve started keeping a notebook dedicated to my unnecessary creative ideas. Want to know where the ideas for this blog came from? My notebook. Writing, or doodling your creative ideas not only trains your brain to think creatively, but it helps you remember your ideas and gives you a platform to turn ideas into reality. The more time you spend being unnecessarily creative, the easier it gets!

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